Lokalmat.no gathers local food from all over Norway in one place and it is the most important link between local food producers and buyers in the grocery and restaurant market. Until now, Lokalmat.no has had a challenge with dropout users. Feedback from users has been that the site is cumbersome to navigate and has too little personal utility. Kristine has helped the customer to clarify the brand and identity, as well as worked strategically to map insights and develop communication concepts to increase the website's usability and usefulness.